OUR BRAND STORY

Fashion meets…performance.   Fortress Eyewear was founded in 2003 by two like-minded friends, Sean Sullivan and Mark Lohrbach, who built the company on core Christian values, offering high-quality, stylish, and accessible eyewear with a purpose.

Our main product lines, Kreedom and CrushEyes, offer an enticing range of on-trend frames at accessible price points, making quality eyewear within reach for all.

With designs meticulously segmented across multiple collections, we cater to enthusiasts who shop in core specialty stores while also appealing to a much broader consumer base. 

From classic elegance to trendsetting styles, Kreedom and CrushEyes ensure there's something for everyone, embodying affordability without compromising on quality or style.

Fortress also introduced ROVE Premium Polarized by Kreedom, a specialized line offering high-performance, glare-reducing sunglasses for outdoor enthusiasts, adding a luxury tier to its expanding portfolio.

A newer division, 1LENSREADER, has been introduced, featuring an innovative readers’ patented technology that seamlessly integrates multiple diopters into a single lens.

Today, Kreedom, CrushEyes, and our other brands are more than just eyewear—they are “Lifestyle brands shaped by faith, friendship, music, culture, fashion, and adventure.”

Through WE SEE YOU, we donate or discount eyewear to first responders, Christian humanitarian groups, people in need, and other organizations, groups and individuals.

Fortress Eyewear continues to thrive as a purpose-driven company, offering products that empower people to see clearly, live freely, and express themselves boldly.